BOARD EXCHANGE
BOARD EXCHANGE
Brand Identity
Additional Services: Social Media Assets, EDM design, pitch decks, campaign stickers and creative direction.
In collaboration with House of Groms
tHE CHALLENGE
Our brief was to create a fresh new look and feel that would attract the shredders and wave riders around the world. Board Exchange wanted to continue their journey in selling, but also move into a lifestyle brand that would increase brand awareness, inspire, encourage and educate their audience.
tHE SOLUTION
We replaced their outdated branding, with a full, strategy-backed brand refresh. Updating the look and feel that caught the eye of the wave riders, snowboarders and adrenaline junkies.
tHE PROOF
With a significant focus on increasing brand awareness, we designed stickers that were slapped around Australia, New Zealand and Indonesia that generated curiosity, increased website clicks, social media following and added to the BE community. The new look cut through the market noise as people started to recognise and trust Board Exchange for all of their sports needs.
