Missfits
Missfits
Video created by Ivana Cook
Brand Identity & Web Design
Additional Services: Package Design, Sticker Design, Creative and Marketing Direction.
tHE CHALLENGE
Clarify Missfits brand voice and visual direction. Create a strong brand identity that showcases their brand values - community, fun, inclusive and sustainable. Whilst expressing their passion for female surfers and the functionality of their wetsuits.
tHE SOLUTION
Strategy and research-backed brand identity to lay the foundation of who Missifits are, showcase their values and attract their desired audience. An identity that can be showcased consistently through merchandise, social media, stickers and marketing campaigns.
tHE PROOF
Missfit grew from brand spanking new Instagram of 0 followers to over 2500 in only a couple of weeks. Since then Co-founders Alie and Liza have run community events, featured in magazines, collaborated with the likes of Radiann surfboards and multiple sold-out drops of merchandise with their branding. These girls aren’t slowing down, and this is just the start!
Alie & Liza
WOW! You have done such an incredible job, this looks amazing! We are in love with the look of this and you could not have done a more perfect job.
